reported lead-response reduction
Case study 01 · Relocation technology · Commercial operating system
CubIQ Global
A connected platform for international relocation, bringing lead intake, quoting, vendors, job delivery and customer communication into one place.
Role
Co-founder · Sales & Customer Success · Systems Architect
Status
Platform architecture and staged product build
A clearer commercial process with fewer disconnected hand-offs.
01The challenge
Start with the
business problem.
International moves create a dense chain of sales, inventory, pricing, supplier and customer decisions. Generic CRMs capture records, but rarely coordinate the work or protect the customer experience.
02The approach
How I
approached it.
- 01
Mapped the entire quote-to-delivery journey around commercial response time and customer visibility.
- 02
Designed operator, client and vendor experiences as one system rather than disconnected portals.
- 03
Built automation and data controls into the architecture, including event delivery, role boundaries and auditability.
03System architecture
How the parts
work together.
01
Lead intake & routing
→02
AI-assisted volume estimation
→03
Quote & job conversion
→04
Vendor marketplace
→05
Client journey tracking
→06
Signed workflow events
04Evidence
Results and evidence.
typed workflow events
role-specific product surfaces
Figures distinguish reported business outcomes from repository-evidenced architecture. Prototype and staged capabilities are labelled to avoid overstating production status.
Selected technology
Next.jsExpoFastAPISupabasePostgreSQLStripen8n
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